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Case in point: H&M HMB, -0.88% reported earlier this month that it has more than $4 billion in unsold clothes, which analysts attributed to the Amazon effect, as well as uninspired designs, changing tastes and a 2018 advertisement widely regarded as racist . (H&M apologized for the ad.) Amazon AMZN, -0.38% itself has made a big advance into online fashion in recent years. Financial services group Cowen & Co. projects that Amazon will sell $28 billion of clothing in 2018 and $62 billion by 2021. Morgan Stanley estimates Amazons private-label

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